Terms of Use
Last updated: 2 April 2026
1. Acceptance of Terms
By downloading, installing, or using the SafeBowl mobile application (“the app”), or by accessing the SafeBowl website at safebowl.co.uk (“the website”), you agree to be bound by these Terms of Use (“Terms”). The app and website are collectively referred to as “the service.” If you do not agree to all of these Terms, do not use the service.
You must be at least 18 years old, or have the consent of a parent or legal guardian, to use this service. By using the service, you represent and warrant that you meet this requirement and have the legal capacity to enter into a binding agreement.
2. Description of Service
SafeBowl is an informational tool that uses artificial intelligence to help dog owners identify whether foods, plants, and ingredient labels are potentially safe or harmful to dogs. The app includes AI-powered photo scanning, an offline safety database, an emergency vet locator, and health tracking features. The website provides educational articles about food and plant safety for dogs.
SafeBowl is an informational resource only. It is not a veterinary service, medical device, or diagnostic tool. It is not regulated as a medical or veterinary device by the MHRA, FDA, or any other regulatory authority. The service is not intended for clinical, diagnostic, or therapeutic use.
3. Not Veterinary Advice
WARNING: SafeBowl is NOT a substitute for professional veterinary advice, diagnosis, or treatment. You must NEVER rely solely on SafeBowl when making decisions about what to feed your dog.
All information provided by SafeBowl — whether through the app's AI scanner, the offline safety database, or articles published on the website — is for general informational purposes only. Specifically:
- SafeBowl is not a veterinary service and does not replace consultation with a qualified veterinarian.
- Safety verdicts (“safe,” “caution,” “toxic,” “emergency”) displayed in the app or on the website are guidance only and must not be treated as definitive veterinary or medical advice.
- AI-generated assessments are estimates based on general knowledge and may not account for your dog's specific health conditions, medications, allergies, or individual sensitivities.
- Website articles are researched using published veterinary sources but may not reflect the latest research or account for individual circumstances.
- If your dog has ingested something potentially harmful, contact your veterinarian or an emergency animal poison helpline immediately, regardless of what the app or website says.
- Never delay seeking veterinary care based on information provided by this service.
- You must always use SafeBowl as one of multiple sources of information, never as your sole basis for feeding decisions.
4. AI Accuracy Disclaimer
SafeBowl uses third-party artificial intelligence services to analyse photos and provide safety assessments. The AI models are developed and operated by third-party providers. SafeBowl does not develop, train, or directly control the AI models and cannot guarantee their outputs. You acknowledge and agree that:
- AI analysis is not infallible and may produce incorrect, incomplete, or misleading results.
- The AI may incorrectly classify a harmful item as safe (false negative) or a safe item as harmful (false positive).
- The AI may misidentify foods, plants, or ingredients from photos.
- Image quality, lighting, angle, obstructions, and other factors may affect accuracy.
- The AI may not recognise all toxic substances, particularly in processed, mixed, or prepared foods.
- Safety assessments are based on general toxicity data and may not reflect the latest veterinary research or your dog's individual circumstances.
- The offline safety database, while curated from veterinary sources, may not cover every possible food, plant, or substance.
- Ingredient label scanning relies on optical character recognition (OCR) which may misread, omit, or misinterpret text.
- AI model behaviour may change over time as the third-party provider updates their systems, potentially affecting accuracy without notice.
IMPORTANT: You must always verify safety information with a qualified veterinarian, especially for high-risk situations. If in doubt, do not feed it to your dog.
5. Website Content Disclaimer
The SafeBowl website publishes educational articles about food, plant, and ingredient safety for dogs. These articles are researched using published veterinary sources including the ASPCA, Pet Poison Helpline, and Merck Veterinary Manual. However:
- Articles are for general informational purposes only and are not veterinary advice.
- Safety verdicts displayed on articles are based on general toxicity data and may not apply to your specific dog's circumstances.
- Toxicity depends on many factors including the quantity ingested, your dog's weight, breed, age, health conditions, and individual sensitivities. A general verdict cannot account for these variables.
- Articles may contain errors, omissions, or outdated information despite our best efforts to maintain accuracy.
- You must not rely solely on any article or safety verdict when making decisions about what to feed your dog.
6. Subscriptions and Payments
SafeBowl offers the following tiers:
- Free: A limited number of AI scans per month with access to core features including the offline safety database, search, and educational content.
- Premium Monthly: Unlimited AI scans and all premium features. Billed monthly.
- Premium Annual: Unlimited AI scans and all premium features. Billed annually at a discounted rate.
- Lifetime: One-time purchase for permanent access to all premium features.
All payments are processed through Apple's App Store. By purchasing a subscription, you also agree to Apple's terms and conditions for in-app purchases and subscriptions. Subscriptions automatically renew unless cancelled at least 24 hours before the end of the current billing period. You can manage and cancel subscriptions in your Apple ID settings.
7. Acceptable Use
You agree not to:
- Use the service for any purpose other than checking food and plant safety for dogs.
- Attempt to reverse-engineer, decompile, or disassemble the app.
- Use automated tools, bots, or scripts to interact with the service.
- Circumvent scan limits, authentication, or any security measures.
- Upload illegal, harmful, or inappropriate content through the scanning feature.
- Resell, redistribute, or commercially exploit any part of the service or its content.
- Use the service to provide veterinary or medical advice to others.
- Scrape, crawl, or systematically download content from the website for commercial purposes.
8. Intellectual Property
All content, design, code, databases, articles, and branding in SafeBowl are the intellectual property of SafeBowl and its creator. You may not copy, modify, distribute, or create derivative works from any part of the service without prior written permission.
9. User Content
Photos you scan are sent to our server for AI processing and are not stored after analysis is complete. Pet profiles, health logs, and incident data are stored locally on your device and are not transmitted to our servers. You retain ownership of all content you create within the app.
10. Assumption of Risk
WARNING: By using SafeBowl, you voluntarily assume all risks associated with relying on AI-generated assessments and informational content for pet feeding decisions.
You expressly acknowledge and agree that:
- AI-generated results may be wrong. A food or plant marked “safe” may in fact be harmful to your specific dog.
- A food marked “toxic” may in fact be safe in certain quantities or preparations.
- Website articles and safety verdicts are general guidance and may not account for your dog's individual circumstances.
- The service cannot account for all individual factors including your dog's breed, age, weight, health conditions, medications, and sensitivities.
- Network failures, server outages, or AI service disruptions may prevent the app from functioning when you need it most.
- The offline safety database may not include every potentially harmful substance.
- You are solely responsible for all decisions regarding your dog's diet and health based on information from this service.
- You have read and understood the AI accuracy limitations described in Section 4 and the website content limitations in Section 5, and you accept these risks.
11. Disclaimer of Warranties
THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE OF HARMFUL COMPONENTS. WE DO NOT WARRANT THE ACCURACY, RELIABILITY, OR COMPLETENESS OF ANY SAFETY ASSESSMENTS, AI ANALYSIS, DATABASE INFORMATION, OR WEBSITE CONTENT PROVIDED THROUGH THE SERVICE.
WE MAKE NO WARRANTY THAT THE SERVICE IS FIT FOR THE PURPOSE OF DETERMINING WHETHER ANY FOOD, PLANT, OR SUBSTANCE IS SAFE FOR YOUR PET. THE SERVICE IS AN INFORMATIONAL AID ONLY AND YOU USE IT AT YOUR OWN RISK.
12. Limitation of Liability
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL SAFEBOWL, ITS CREATOR, AFFILIATES, OR SERVICE PROVIDERS (INCLUDING THIRD-PARTY AI PROVIDERS) BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO:
- Veterinary bills or medical costs for your pet
- Loss of, injury to, or illness of your pet
- Death of your pet
- Emotional distress related to your pet's health
- Any damages arising from reliance on AI-generated safety assessments
- Any damages arising from reliance on safety verdicts or articles published on the website
- Any damages arising from inaccurate, incomplete, or misleading information provided by the service
- Any damages arising from the unavailability of the service during an emergency
OUR TOTAL AGGREGATE LIABILITY FOR ANY AND ALL CLAIMS ARISING FROM YOUR USE OF THE SERVICE SHALL NOT EXCEED THE AMOUNT YOU PAID TO SAFEBOWL IN THE 12 MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
UK Consumer Rights: Nothing in these Terms excludes or limits liability for (a) death or personal injury to humans caused by negligence; (b) fraud or fraudulent misrepresentation; or (c) any other liability that cannot be excluded or limited under the laws of England and Wales. Your statutory rights as a consumer under the Consumer Rights Act 2015 are not affected.
13. Indemnification
You agree to indemnify, defend, and hold harmless SafeBowl, its creator, and its service providers from any claims, damages, losses, liabilities, and expenses (including reasonable legal fees) arising from: (a) your use of or reliance on the service; (b) any decisions you make regarding your pet's diet, health, or care based on information from the service; (c) any third-party claims of animal harm related to your use of the service; (d) your violation of these Terms; or (e) your violation of any applicable law or regulation. This indemnification obligation survives the termination of these Terms and your use of the service.
14. Hold Harmless for Pet Health Outcomes
WARNING: By using this service, you expressly agree to the following:
- You will not hold SafeBowl, its creator, or its third-party service providers (including AI providers) responsible for any adverse health outcomes to your pet, including illness, injury, or death, that may result from following or relying upon information provided by the app or the website.
- You understand that the service is a supplementary informational tool and not a replacement for professional veterinary judgment.
- You accept full responsibility for all decisions regarding your pet's diet, health, and welfare.
- You waive any right to claim damages from SafeBowl, its creator, or its service providers for pet health outcomes related to the use of this service, to the maximum extent permitted by law.
- This waiver applies regardless of whether the service provided an inaccurate safety assessment or an incorrect safety verdict on the website.
- You have read and understood Sections 3, 4, and 5 of these Terms regarding the limitations of the service and have chosen to use it with full knowledge of these limitations.
15. Third-Party Services
SafeBowl relies on third-party services to provide its functionality, including but not limited to artificial intelligence providers, cloud hosting providers, payment processors, and mapping services. You acknowledge and agree that:
- SafeBowl does not develop, train, or directly control the AI models used for safety analysis. The AI is provided by third-party services and SafeBowl cannot guarantee the accuracy, reliability, or availability of AI-generated outputs.
- Third-party AI providers may update, modify, or discontinue their models at any time, which may affect the quality or availability of the service without notice.
- SafeBowl is not liable for any actions, omissions, errors, or failures of its third-party service providers.
- Your use of payment services (Apple App Store) is subject to Apple's own terms and conditions.
16. Service Availability and Force Majeure
SafeBowl is provided on an “as available” basis. We do not guarantee that the service will be available at all times. The service may be temporarily unavailable due to maintenance, updates, server outages, third-party service disruptions, or circumstances beyond our reasonable control.
SafeBowl shall not be liable for any failure or delay in performing its obligations under these Terms where such failure or delay results from events beyond our reasonable control, including but not limited to: natural disasters, power outages, internet service disruptions, third-party service failures, government actions, pandemics, or acts of war. You must not rely on the availability of the service in emergency situations. In any emergency involving your pet, always contact a veterinarian or emergency animal poison helpline first.
17. Severability
If any provision of these Terms is found to be unenforceable or invalid by a court of competent jurisdiction, that provision shall be enforced to the maximum extent permissible, or if not possible, shall be severed from these Terms, and the remaining provisions shall remain in full force and effect.
18. Entire Agreement
These Terms of Use, together with our Privacy Policy, constitute the entire agreement between you and SafeBowl regarding your use of the service and supersede all prior agreements, understandings, and communications, whether written or oral.
19. Dispute Resolution
If you have a dispute with SafeBowl, you agree to first attempt to resolve it informally by contacting us at safebowlapp@gmail.com. If the dispute is not resolved within 30 days of your initial contact, either party may pursue formal proceedings. Any formal legal proceedings shall be brought exclusively in the courts of England and Wales. Both parties consent to the exclusive jurisdiction of such courts.
20. Governing Law
These Terms shall be governed by and construed in accordance with the laws of England and Wales, without regard to conflict of law provisions. If you are a consumer, you will benefit from any mandatory provisions of the law of the country in which you are resident.
21. Changes to These Terms
We may update these Terms from time to time. Material changes will be communicated via an in-app notice or by updating the “Last updated” date at the top of this page. Your continued use of the service after any changes constitutes acceptance of the revised Terms.
22. Contact
If you have any questions about these Terms of Use, contact us at safebowlapp@gmail.com.